TORONTO, Aug. 30 - (Re-publish from CNW press release from August 19th. 2010) Fisher-Price is celebrating laughter, ingenuity and a fresh new look with a series of programs that encourage Canadian babies to play, laugh and grow.  Over the next few months, Fisher-Price will launch its 'Best Little Laugh' contest as well as its new look and feel.  Also, Ontarians are invited to check out the newest Fisher-Price toys at the Playtime Tour 2010, visiting key locations across the province.

The best way to a mother's heart is through her child's laughter, says a recent survey conducted by Angus Reid.  In fact, when moms were asked "what is the best sound that their child makes throughout the day," 71 per cent said laughter.  Therefore, Fisher-Price is evoking children's laughter over the next few months through the 'Best Little Laugh' contest. The contest invites parents and legal guardians across Canada to upload a sound clip or video of their child's laughter to bestlittlelaugh.ca.  From there, parents and legal guardians can send the link to friends and family through Facebook and Twitter to encourage votes for their child's laughter. The grand prize winner will take home the ultimate Fisher-Price toy closet, which includes $2,500 worth of Fisher-Price toys, a year's worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera. Additionally, there are 50 secondary prizes.

"For over 80 years, Fisher-Price has been all about bringing joy to young children and parents through the power of play. A child's laughter is an indication of health, proper development and happiness - all things that play enhances," said Donna Polimac, mother of two young children and Senior Manager - Marketing for Fisher-Price. "We encourage all Canadians to enter the 'Best Little Laugh' contest and invite Ontarians to join us for the Fisher-Price Playtime Tour 2010 to test out the newest and hottest line-up of Fisher-Price toys."

To deliver the Fisher-Price 'Best Little Laugh' Markham based agency Brandfire chose Filemobile's user generated content contest to provide the platform for this program.

Toronto, Ontario - GreenHeroes is a cross platform project that includes a TV show airing on TVO and SUN TV, a website, user generated content contest and a blog. The GreenHeroes tag line is "Saving the planet one story at a time", and it has launched with 10 video episodes that feature various Green Heroes. These are people that are making a difference through their actions to raise awareness for various green causes.

Featured on the site is Tragically Hip front man Gord Downie who worked with the Waterkeeper organization to raise awareness for clean water in the Great Lakes and Great Lake basin. Leilani Munter is Carbon Free Girl, a professional racecar driver with NASCAR and environmental activist. Leilani has been adopting an acre of rainforest for every race she runs and is a long time vegetarian and eco activist. Green Heroes is also looking to find people who are making a difference through a contest where you can nominate a GreenHero or nominate yourself. The producers of GreenHeroes will feature you on a TV show. The site aims to follow all GreenHeroes and feature their achievements in an effort to bring attention to green causes.

The GreenHeroes website makes extensive use of the Filemobile platform. The site is a combination of a Media Community and a UGC Contest. The community is used to profile the video episodes in high quality video. The site also features a blog application and all of it is tied together through the community so all site members have profiles that feature all of their activities on the site. The site is easy to use with Facebook Connect registration. Users can access the website on the web, an iPhone or iPad (using HTML5).

GreenHeroes is a product by Toronto based production company CineFocus Canada and is a Bell Fund and Canada Media Fund project.

Check it out at greenheroes.tv.