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Fisher-Price launches the 'Best Little Laugh' contest across Canada

2010-08-30T15:21:33Z

TORONTO, Aug. 30 - (Re-publish from CNW press release from August 19th. 2010) Fisher-Price is celebrating laughter, ingenuity and a fresh new look with a series of programs that encourage Canadian babies to play, laugh and grow. Over the next few months, Fisher-Price will launch its 'Best Little Laugh' contest as well as its new look and feel. Also, Ontarians are invited to check out the newest Fisher-Price toys at the Playtime Tour 2010, visiting key locations across the province.

The Fisher-Price 'Best Little Laugh' Contest 

The best way to a mother's heart is through her child's laughter, says a recent survey conducted by Angus Reid. In fact, when moms were asked "what is the best sound that their child makes throughout the day," 71 per cent said laughter. Therefore, Fisher-Price is evoking children's laughter over the next few months through the 'Best Little Laugh' contest. The contest invites parents and legal guardians across Canada to upload a sound clip or video of their child's laughter to bestlittlelaugh.ca. From there, parents and legal guardians can send the link to friends and family through Facebook and Twitter to encourage votes for their child's laughter. The grand prize winner will take home the ultimate Fisher-Price toy closet, which includes $2,500 worth of Fisher-Price toys, a year's worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera. Additionally, there are 50 secondary prizes.

"For over 80 years, Fisher-Price has been all about bringing joy to young children and parents through the power of play. A child's laughter is an indication of health, proper development and happiness - all things that play enhances," said Donna Polimac, mother of two young children and Senior Manager - Marketing for Fisher-Price. "We encourage all Canadians to enter the 'Best Little Laugh' contest and invite Ontarians to join us for the Fisher-Price Playtime Tour 2010 to test out the newest and hottest line-up of Fisher-Price toys."

To deliver the Fisher-Price 'Best Little Laugh' Markham based agency Brandfire chose Filemobile's user generated content contest to provide the platform for this program.

3rd Annual Discovery Film Snacks Competition

2010-08-30T14:04:56Z

Toronto, Ontario -Discovery HD Canada (now Discovery World HD) is sponsoring an environmental short film competition. The competition which is powered by Filemobile is now in its third year.

From the press release:

Feel there’s an environmental story yet to be told? This is your chance to tell it!

The Film Snacks Competition is a platform for the best of tomorrow’s film-making talent, featuring compelling short-films that build on environmental themes. You could have your film screened on the BIG screen, TV, and online!

To enter, you must simply upload your short film (2 minutes or less) to the designated page. Your submission must be based on an environmental theme.

Judges will be basing their decision on production quality (video and audio), creativity and entertainment value and choice of topic. The contest opened August 18, 2010, 12:01 a.m. ET and runs through to September 17, 2010, 4 p.m. ET.

The grand prize includes $2,000 cash, a trip for two to Toronto, two tickets to the Planet in Focus Gala Event in Toronto on October 15, 2010, and the rare opportunity to showcase YOUR winning film at the Event.

The winning film will also air on Discovery World HD, and will be featured on DiscoveryWorldHD.ca.

Check out the Discovery Film Snacks website for more details

GreenHeroes Cross Platform project goes live

2010-08-24T10:26:30Z

Toronto, Ontario - GreenHeroes is a cross platform project that includes a TV show airing on TVO and SUN TV, a website, user generated content contest and a blog. The GreenHeroes tag line is "Saving the planet one story at a time", and it has launched with 10 video episodes that feature various Green Heroes. These are people that are making a difference through their actions to raise awareness for various green causes.

Featured on the site is Tragically Hip front man Gord Downie who worked with the Waterkeeper organization to raise awareness for clean water in the Great Lakes and Great Lake basin. Leilani Munter is Carbon Free Girl, a professional racecar driver with NASCAR and environmental activist. Leilani has been adopting an acre of rainforest for every race she runs and is a long time vegetarian and eco activist. Green Heroes is also looking to find people who are making a difference through a contest where you can nominate a GreenHero or nominate yourself. The producers of GreenHeroes will feature you on a TV show. The site aims to follow all GreenHeroes and feature their achievements in an effort to bring attention to green causes.

The GreenHeroes website makes extensive use of the Filemobile platform. The site is a combination of a Media Community and a UGC Contest. The community is used to profile the video episodes in high quality video. The site also features a blog application and all of it is tied together through the community so all site members have profiles that feature all of their activities on the site. The site is easy to use with Facebook Connect registration. Users can access the website on the web, an iPhone or iPad (using HTML5).

GreenHeroes is a product by Toronto based production company CineFocus Canada and is a Bell Fund and Canada Media Fund project.

Check it out at greenheroes.tv.

PixelPusher and YTV launch The Virtual Next Star Contest

2010-07-29T21:47:30Z

Toronto, Ontario - Pixel Pusher and YTV teamed up to deliver the Virtual Next Star Contest. This contest now in it's second year is an online companion to the popular kids TV show: The Next Star. The Kids get to choose from a song list and they get to record their song live into a webcam. The videos go into the Virtual Next Star website where they are featured alongside all the other contestants. The talent in the community is amazing. Check out last years winner Noelle who sang: "If I ain't got you".

All the contestants have until August 9th to get their entries in before the judging rounds take place. We are already ten weeks into the contest and there are six week remaining. The first ten have been chosen and they range in age from 12-15 from across Canada.

Agency Pixel Pusher produced the website experience and used Filemobile's API's, Video and Webcam widgets to record and display the video content.

Check back on September 8th, 2010 when the winner of the Virtual Nextstar contest is chosen.

Score A Hockey Musical

2010-07-29T09:54:09Z

Toronto, Ontario - Yes you read that correctly: Score - A Hockey Musical is coming to theaters October 22nd. This never before tried concept of matching hockey with singing has been chosen as the opening film at the Toronto Film Festival ( September of 2010 ). The movie stars Olivia Newton John is a love story about a pick-up league hockey player who makes it big. Here is an expert about the film from the Globe and Mail:

Brief clips of the film shown Wednesday featured Score’s lead, played by actor Noah Reid, singing in one scene about his friendship with a girl next door and trying to convince his protective parents that another game of shinny won’t undermine his studies. In another scene, he questions hockey violence as a full-blown, on-ice brawl turns into choreographed half-fighting, half-dancing, with one character commenting that hockey without fighting would be like Kraft Dinner without the cheese. Pasta, yes, but not satisfying to the palette.

The musical has 19 original songs with lyrics by McGowan and music by an assortment of artists, including the Barenaked Ladies, Amy Sky, Newton-John, Workman and singer-songwriter Marc Jordan (who also stars in the film).

Filemobile is working with 70mainstreet and Mongrel Media to produce a social media platform for fans of the movie. The first phase is now live, and more is to come in September. Watch for it, and check out the trailer.

Kraft Picks The Top 10 Communities

2010-07-29T09:39:24Z

Toronto, Ontario – Monday, July 26th. Kraft announced the top 10 communities in the Kraft Celebration Tour. Each community voted in 10 x 2 way competitions. When the votes where counted 10 communities won a prize of $25,000 each to spruce up a local community center. An amazing 4.2 million votes were counted during the voting phase and over 2,000 comments were made on the microsite.

Here are the lucky 10 communities:

Bay Roberts , NL
Port Dover, ON
Pictou, NS
Pinawa, MB
Abrams Village, PE
Outlook, SK
Wakefield, QC
Fort Macleod, AB
Brighton, ON
New Westminster, BC

Check out the Kraft Celebration Tour. The next phase will have Kraft and TSN visit each town for a barb-q. Check back as we update the action from the Kraft Celebration Tour.

UFCW Canada Broadcasts from G20 with User Generated Content News

2010-07-06T19:40:31Z

Toronto, Ontario – The union UFCW Canada (www.ufcw.ca) organized a groundbreaking effort at Toronto's G20 summit in June. With the help of Toronto based Digital Agency Global Mind 360 (www.globalmind360.com), a website was created to communicate the UFCW Canada's involvement in the G20 and also to provide a voice for the people and their many activities. The website consisted of video news dispatches about the union's and communities’ daily efforts and initiatives as well as a contest.

As part of the GEE20.ca launch Jack Layton (NDP) amongst other leaders participated in UFCW Canada's interviews, providing their insight into the G20 summit. One of the most interesting results was the live webcasting of two forums, entitled Globalization Greed: the Walmart Case and No Rights, No Rules forum about temporary migrant workers. This project has been a major breakthrough in the way Canadian unions reach out to the people.

The GEE20.ca (www.gee20.ca) website was powered in part by Filemobile's video player widgets and its UGC Contest application. Global Mind 360 pulled it all together and provided a strong user experience for the public, UFCW members and staff who produced the content.

Check it out at www.gee20.ca.

"UGC The Audience Delivers" as presented at NXNE

2010-07-06T19:06:15Z

Toronto, Ontario - July 5th - Founder and Chief Creative Officer Steve Hulford spoke at the NXNE Conference in Toronto in June. His presentation was called "User Generated Content: The Audience Delivers". Here is the contents of that presentation:

"Users creating and sharing their creative content, is an extremely popular activity. While ‘User Generated Content’ or UGC has been with us since the days of home movies, thanks to Youtube and Facebook it easier than ever to get involved. Almost everyone is snapping pictures, recording videos and sharing them online. Find out how you can engage your audience and tap into the UGC pipeline. This discussion will include real experience from the trenches, including UGC best practises, how to maximize submissions, how to increase site traffic and time spent on site, methods to curate and get the most from UGC and more. We will also explore some case studies of top UGC programs that show the diversity of options and potential of this powerful channel."

UGC The Audience Delivers

View more presentations from Steve Hulford.

Apple’s iPad Power Play

2010-07-05T22:21:29Z

Toronto, Ontario - Steve Jobs doesn’t seem to want Adobe anywhere near Apple’s devices, but what’s Flash’s fate with other systems and platforms?

During the keynote unveiling of the iPad, Apple CEO Steve Jobs famously exposes the Achilles heel of the “magical” device. While demonstrating the power of the tablet Mac computer, Jobs clearly shows the New York Times #FAILing miserably to show video. This was one of this year’s more blogged about gaffes. But was it a gaffe?

Please visit The Mark News to read the entire article.

From Jayson Ambrose

Note: Filemobile is supporting today transcoding for Ipad along with other popular devices.

No Joke at Comedy Network - Web Video Morphs into Primetime TV

2010-06-22T14:47:02Z

Source: Mediacaster Magazine, May 22nd, 2010 (Better late than never)

Having gathered more than 1,200 user-generated videos, uploaded by funny people across Canada, you'd think there'd be a TV show in there somewhere.

At least, The Comedy Network thinks so - it is bringing submissions from its user-generated website to primetime television, in a new show called Upload Yours.

Also premiering Thursday, June 3 on the specialty TV channel is Tosh 3.0, another light-hearted look at the Internet. The two shows about the Web can also be caught on the Web on-demand, at thecomedynetwork.ca.

Daniel Tosh returns with 16 new episodes of TOSH.0, the weekly, topical hit series that exposes and skewers the endless array of ridiculousness on the Internet. In the premiere episode, the fan-favourite "Web Redemption" segment features the Lightning Bolt Larper (aka Brendon Boucher). Boucher, famous for casting his lightning bolt spell on the Internet, is brought to Los Angeles to recreate his famous larping video on Tosh.0, accentuated with special effects.

Following TOSH.0, The Comedy Network's new original series, Upload Yours is said to shine a spotlight on videos uploaded to The Comedy Network's user-generated comedy site uly.thecomedynetwork.ca Comedy Network says it has pulled the most "unique" of these videos and thrust them into the broadcast spotlight for the entire country to laugh at, or share-an-awkwardly-long-uncomfortable-silence-with-friends-or-family-members-before-being-excused-to-go-to-the-bathroom-moment.

The Comedy Network says it will help kick start these digital programs with a live event celebrating online comedy (both intentional and unintentional) at a downtown Toronto club on June 1st.

No word as yet if attendees will be videotaped for subsequent uploading.

The Upload Yours Comedy Community is powered by Filemobile's Media Factory API's.

Filemobile Raises over $1,000 for Kids with Cancer

2010-06-18T13:33:39Z

Jordan was the leader on the day
with two wicked runs of 4.6K in
10 min.

Today our team peddled to raise money for children and their families who are battling cancer. The event organized by Tucows raised over $18,000. Our team came in 4th with just over 26KM in 60 min. Here our Jayson Ambrose completes the very last leg and well as you can see he gave it his all.

Recent update (June 22nd), some new donations have put our funds raised over $1,000.

Media Factory Product Update

2010-06-01T23:00:25Z

We'd like to share some of our recent product enhancements, some of which you may already be using and some that you may not have noticed:

Main Navigation Re-org

As we continue to add functionality to Media Factory, we are always challenged with where to put things. With this release, we have consolidated a number of settings and configurations into an aptly named "Settings" main nav tab. If you have the appropriate permissions, you will see it at the top right.

In order to make room for the Settings tab, we have renamed MEDIA MANAGER to simply MEDIA.

Comments and Members

We've made a number of improvements to the Community > Comments section of Media Factory.

Moderators now have the ability to edit the comment in place instead of having to visit another page. Also, the commenter is now properly displayed regardless of whether they are a registered user or an anonymous user.

You'll also find the member detail page is more focused on user uploads and comments, with quick links to view, edit and moderate their media.

Translator

It's now much more efficient to have applications in multiple languages. Previously, if you wanted your Media Factory application to be in English and French, you would need to install and maintain two separate applications. With the Translator, all the language information is kept separate from the actual page code. The key benefit is that bug fixes are applied across all versions of the site and changing copy (frequently requested by non-developers) does not require editing HTML.

Check out the video below for a demo of Translator.

External Storage

Filemobile takes your data security and privacy seriously. Our unique platform enables us to provide media management and interactive applications as software-as-a-service, yet allows you to store your media on your infrastructure. This feature is easy to configure and is described in detail in the Media Factory developer docs.

External storage can be configured to send files to your own servers or an Amazon S3 instance. For added security in transit, files can be transferred via SFTP. And as always, we are CDN agnostic and your storage system can act as an origin for all major delivery networks.

The Best Transcoder Gets Better

Here is a quick list of recent improvements on the transcoder:

New build improves transcode time by up to 310%
Custom thumbnails allow you to pick time in video to grab image
Increased default quality for Quicktime
Two-pass encode enabled for H.264 custom profiles
Fixed bug in Ogg Theora - encode video for all HTML5 sites

Cloud-based Redundancy

This week we announced the introduction of a secondary instance of Media Factory, and all the hosted apps contained within. In the event of service degradation at our primary datacenter, the entire system automatically fails over to our cloud-based version on Amazon EC2.

At the moment, the backup instance of Media Factory will be static, meaning no data can be written to the database. The effect of this is that while visitors will be able to browse and view content on your site, they will not be able to upload, comment or rate.

This is the third and certainly largest portion of our system to use Amazon EC2. All of our webcam recorders, and our streaming video services also run on the same virtual infrastructure.

It is our intention to keep using cloud computer services to scale our system. Eventually, the backup Media Factory will be fully functional, allowing us to make it our primary instance along with the transcoder network.

We need your feedback

Our developer network maintains an active forum at http://forums.filemobile.com. We encourage you to browse some of the topics and see some of the challenges and solutions encountered while using Media Factory. There are also sections for product release notes, operational announcements, and feature requests!

Thanks!

Noise Digital launches innovative Tic Tac campaign

2010-05-31T17:55:28Z

Toronto, May 31st - 2010 - Noise Digital has launched the Tic Tac Small Fun Revolution for Ferrero Canada, a new digital brand campaign aimed at engaging 18-to-29-year-olds through sharing videos and creating and uploading creations that feature Tic Tacs or Tic Tac boxes.

The program involves the site www.tictacsmallfun.ca, a branded YouTube channel, a Facebook fan page, Twitter, display advertising, and two iPhone applications. Noise Digital has conducted a cross-country search to find artists to become Tic Tac Ambassadors, resulting in a video of a musician performing with Tic Tacs and their cases and a stop-motion film of two Tic Tac cases playing tennis.

Filemobile's API's are used extensively for the program which allows people to upload video, transcoding, thumbnail generation, and to retrieve search queries like: Most popular, most liked, highest rated etc....

Experts from the Financial Post...read more

Canadian Living's Shape Over Contest Now in Third Round

2010-05-31T15:46:13Z

May 31st 2010 - Toronto, Ontario - Transcontinental's Canadian Living is running a contest called the Reitman's Shape Over Contest. Now in it's final phase the contest has received over 1,800 participants. They have asked the entrants to tell everyone about their wardrobe challenges— such as "ever feel like your arms are too long or your legs are too short? We want to hear all about it!".

The opening round of entries ended on April 11th, and the judges chose 12 candidates all who received a $200 gift certificate for clothes at Reitmans. The candidates had to go and by three outfits, and take pictures for the last round of judging. Starting on May 24th, each week, photos highlighting the three different outfit styles will be revealed: (at home, at work, and out on the town). The finalists with the most votes will move on to the following week. At the end of the three weeks, the three finalists with the most votes will become the grand prize winner.

Transcontinental team of designers skinned Filemobile's Media Community allowing them to offer the contest in English and French with a custom look and feel.

Check back on June 14th to see who the winner is for the Reitman's Shape Over Contest.

Social Media for Business

2010-05-26T11:11:04Z

May 27, 2010 – Toronto, ON | We hear a lot about social media every day in blog posts, Twitter, traditional media and the like. It’s “the” method of communication for many people, surpassing speaking on the phone, even if it’s mobile. It has become an accepted, effective and growing method of marketing and interacting with customers. So what about within your business?

Historically, technology was developed in the business world, government or academia first, and then later adapted for consumer opportunities. Examples include the desktop computer, email and the Internet itself. Today, what we’re often seeing is the opposite, with consumer products later finding business application, such as desktop search, podcasts, broadband video and mobile applications.

It’s also normal to see consumer software used by employees in the workplace before being formally adopted by IT departments. Want your people to be more productive and lower IT costs at the same time? Find out what your employees like to use and involve them in determining what tools the business can benefit from. Like it or not, changes are occurring in how people think, learn, process information, communicate and collaborate.

Social media is now becoming more widely accepted within businesses to enable people to communicate, collaborate and share knowledge in a more productive manner. LinkedIn and Twitter are two public sites that can be used effectively for specific business purposes such as recruitment or customer support. While management often debates the pros and cons of allowing employees access to popular, public social networks such as Facebook, YouTube and MySpace, they are starting to see the value of these types of tools and functionality within the organization. You can now have functionality similar to the public social networks inside your organization – to share information in a safe and controlled environment, without the worry of exposing sensitive corporate information to others outside the company.

A few factors contribute to the value social media can play for business. Humans are social and visual creatures by nature. There is a strong move online toward images and video, for management communications, product information, presentations, blog posts and training (see Video Opportunities article for more examples). We are continuing to see communication go towards shorter, searchable and contextual “sound bites”.

Social media can aid in one other business challenge. The loss of corporate knowledge is a growing issue, with an aging population and significant numbers close to retirement, regular employee turnover and the high cost of training new people. When people leave your business, they walk out the door with some of your most valuable assets: applied knowledge and experience. Making it easier for people to share knowledge in a safe and controlled manner and wrapping social activities such as commenting, rating and tagging around online information and dialogues, helps draw out this experience and convert it from individual to organizational value. Capturing just a small percentage of this day-to-day experience and making it searchable within your organization unlocks a knowledge base that was previously inaccessible.

Your younger employees expect to have tools in the workplace that they already use daily. Providing similar, easy-to-use tools within the organization helps break down the traditional cultural resistance to knowledge sharing that many businesses struggle with.

“Social business” opportunities to share what’s important and interesting include:

management communications;
a central place to aggregate, manage, access and repurpose all presentations;
innovation tools;
competitor information;
profiles with documents authored, recent work experience, speaking engagements, areas of interest and blogs; and
online, just-in-time and distance training.

Through the use of video and interactive applications, you help attract, engage, interact and retain your people. You also reduce the time of onboarding, making employees more valuable, more quickly.

Additional benefits of making your business social are:

unleashing creativity and innovation;
reducing time to market;
increasing productivity through quicker access to knowledge;
increasing revenue by delivering broader value to more customers;
significantly reducing email messages; and
improving overall employee engagement.

By building true organizational knowledge, these tools help strengthen brand and corporate loyalty within an organization, thereby increasing external brand value.

Filemobile enables Social Media apps for the 2010 Mesh Conference

2010-05-21T17:29:09Z

Thursday, May 20th - Toronto - Filemobile was happy to provide a number of different technologies to the recent Mesh Conference. The Mesh Conference is dedicating to bringing leaders together from media, society, business and marketing. Now in it's fifth year Mesh Conference had over 500 attendees who watched over thirty sessions from a variety of fields.

Filemobile provided a video hub that showcases all of the Mesh video from the last two years. The video hub lets users watch previous sessions, and users can comment, rate and vote on the content that they see. The entire community is Facebook Connected.

New in 2010 was Mesh Live which was promoted during Mesh and asked the conference participants to upload photos and videos of their Mesh experience. Over 100 pieces of content were submitted during the conference, and they provide a behind the scenes look at the Mesh Conference experience.

Filemobile partnered with Mobile Application provider Spreed Mobile who built an Iphone application. The Iphone application let the audience watch all the videos on the Mesh Conference hub, and upload photos and videos from their iphone.

Lastly, Filemobile provided a dynamic slideshow that showed in real-time the photo and video uploads from the Mesh Community.

Attending the conference was Dave Carroll from United Breaks Guitar fame. He explained to the audience how his meteoric rise to fame came to be. Check out him playing the now famous United Breaks Guitar song.

Brightcove and Filemobile partner to make video social

2010-05-17T10:42:45Z

May 18, 2010 - New York, NY | Filemobile is pleased to announce a technology partnership, bringing together Brightcove’s market leading video players and platform, and Filemobile’s innovative multimedia comments application, powered by Media Factory.

This combination enables clients to include rich user interaction in their Brightcove deployments. Users can comment on a video with text, photos, video or webcam. Users can also rate comments. Multimedia comments and ratings enable user conversations and social interactions within Brightcove’s video experience.

The link below is a live demo which showcases multimedia comments and ratings integrated into Brightcove’s players. Many configuration options are available.

Demo | Social Video – Brightcove Video & Filemobile Multimedia Comments

Key Benefits

Including social activities in the viewing experience provides several benefits to clients:

Drives user engagement by adding comments to any media object
Grows site traffic as users contribute and share their thoughts
Increases time spent on site
Creates a new way to connect and interact with customers

Key Features

Multimedia Comments allows users to comment on any media object using text, photos, videos and webcam, while providing many additional features:

Simple integration
Include user registration and profiles
Select from a range of layouts and configuration options
Include voting and rating
Moderation workflow tools
Optional Facebook Connect and 'Like' integration
Comment and rating extensions
Extend comment and rating data with Filemobile API’s
Generate lists including ‘most commented video', 'highest rated video', etc.
Online documentation

Multimedia comments can be used to create social interaction almost anywhere. Check out our multimedia comments product page for details. For more information on our Brightcove products, please check out the Brightcove partner section.

Kraft Launches The Celebration Tour on Filemobile for the 2nd Year

2010-05-03T01:32:53Z

May 2nd 2010, Toronto - Today Kraft launched the Kraft Celebration Tour. Kraft and TSN's Sportscentre have teamed up to give away a 10 x $25,000 Community face lifts. Yes you read that correctly they are giving away $250,000 to spruce up 10 community centers across Canada. Last year this program had hundreds of communities participate and over a million votes were cast. Like last year the winner will have a TSN Sportscenter broadcast from their community.

Filemobile was chosen by Kraft and TSN to deploy and host the contest for the second year in a row. We are doing this with our media community application. One new feature added to this years contest is a Facebook Connected experience. This allows the audience an easy one click login/register process. It allows site users the ability to broadcast their site activities to their friends, offering the program a built-in viral marketing platform.

Add your community center to the program for a chance to have a $25,000 refresh.

Filemobile's Video SEO Helps Content Jump to the Top of Google Search Results

2010-04-23T16:58:02Z

Check out this case study:

Video SEO is a big buzz this year across the web. Why? Well Google and Bing are starting to index video on their homepages. Big deal you say? Well when you consider that video represents a tiny fraction of the content that the big search engines crawl then you see that you are competing in a much smaller pool to get high rankings on Google and Bing.

Steve Hulford shot a video of CP24 Vice President and General Manager Bob McLaughlin, where the two talked about user generated content and TV. The video was shot and posted to this blog. All of the video on the Filemobile blog are located in this sitemap XML file.

Next step is to setup a webmaster account at Bing and Google. These two services allow you to add a sitemap, and an video sitemap. The site map in this case for Filemobile is located here: www.filemobile.com/sitemap.xml and the video site map is located here: www.filemobile.com/sitemap.xml?=video. Now each time you post an article on your site, or a video, these two feeds will notify Bing and Google, thus allowing people the ability to find your content in their web searches. It is important to note that these services don't replace your current SEO practices, they are enhance what you are already doing.

Now lets look at the results. Within three weeks of adding the feed to Google, this video ranks 10th when searching for "user generated content" in Google Video. When searching for "User Generated TV" it ranks third. When searching "user generated content" in Google search, our video is now 2 clicks away. Over 50% of the traffic to the video has come from searches, while the other 50% has come through our blog and social media marketing pursuits.

Site maps are both services available to all of Filemobile's white label clients. If you are an API client consider creating your own sitemap. To find out more about how you can make use of this give us a call.

The Hockey News Launches Firefox Plugin

2010-04-23T14:43:50Z

Friday, April 23rd, 2010 - Toronto - The Hockey News launched today a Firefox Plugin that allows their audience to experience Hockey News content in a highly immersive way. The Hockey News partnered with Brand Thunder who provided the custom branded browser theme.

The goal of this project is to increase and engage the hardcore hockey fan on The Hockey News. Brand Thunder has a case study that shows it can increase your traffic by 8x.

Filemobile's role in the project was to provide The Hockey News and Brand Thunder with a sitemap feed that makes it easy to integrate The Hockey News video (which Filemobile also provides) and meta data into the Browser Plugin. Filemobile Media sitemap feed enables our clients to add a sitemap to Google and Bing to increase the traffic to their video content through searches.

Filemobile's sitemap feed gives search engines valuable meta data including: Thumbnails, Video URL, Duration of Video, Title, Description and key tags. All of this is indexed by Google and Bing, generating more traffic to the videos.

Are you a hockey fan? Get the Hockey News Firefox plugin